TY - BOOK AU - Aragoza, Viel Ann P. AU - Eusebio S. Olivia AU - Ma. Samantha P. Delos Santos AU - Jane Meryll O. San Luis TI - Establishment of pinoy burrito food stall in Darangan Binangonan, Rizal N1 - Undergraduate Feasibility Study N2 - "This feasibility study, entitled ""Establishment of Pinoy Burrito Food Stall in Darangan, Binangonan, Rizal"", was conducted by Viel Ann P. Aragoza, Ma. Samantha P. Delos Santos, and Jane Meryll O. San Luis, Bachelor of Science in Business Administration students majoring in Financial Management at the University of Rizal System - Binangonan, during the Academic Year 2025-2026. The study aimes to determine the viability of establishing a Pinoy Burrito food stall that combines Mexican-style wraps with traditional Filipino flavors. The business targets students, workers, and local families looking for quick, affordable, and flavorful meals. According to market research, sales are expected to reach P2,592,000 in Year 1 and P2,805,664 in Year 5, with a 2% annual growth rate. 34% of sales are for beef burritos, compared to 33% for chicken and fish burritos. The stall's production capacity is in line with consumer demand, guaranteeing steady product quality and providing flexibility for growth. To get the demand of the product, the proponents acquire a copy of the population of Darangan Binangonan, Rizal in the municipal office. Then, the proponents surveyed the target market's necessity and willingness to purchase the product. The product significantly contribute to Darangan Binangonan, Rizal economy's. The product can also be introduced to other neighboring towns unto the whole region of Rizal and eventually will be promoted nationwide, It will improve the living of its owner and their environment. The annual cost of goods produced starts at P2,592,000, which includes raw materials for chicken, beef, and fish. The financial plan includes other operating expenses including utilities, payroll, marketing, office supplies, and permits. Salaries include contributions to SSS, PAG-IBIG, and PhilHealth. Net income after tax is expected to rise from P611,465.50 in Year 1 to P657,928.08 by Year 5. The business's ROl ranges from 470% to 505%, Indicating significant profitability compared to its beginning capital of P130,000. The business has secured all necessary permits and registrations, including DTI Business Name Registration, Mayor's Permit, FDA Permit, BIR Registration, and Barangay Clearance and Health Certificates. Pinoy Burrito also commits to social responsibility by promoting fair employment, affordable meals for households, and environmentally conscious operations through proper waste management. In conclusion, this study confirms that establishing Pinoy Burrito in Darangan, Binangonan, Rizal is financially feasible, socially responsible, and legally compliant, making it a ready and sustainable business venture that can contribute positively to the community and local economy. " UR - https://forms.gle/7LqvGGkaDrUQqz429 UR - https://drive.google.com/file/d/1PHVgeyOHrOGInj8Tf7aVg1ldBnYamJsB/view?usp=drive_link ER -