TY  - BOOK
AU  - Hinson, Robert E.
AU  - Mensah, Ishmael
AU  - Amoako George Kofi
AU  - Mensah, Esi Akyere
AU  - Coffie, Isaac Sewornu
AU  - Khosa, Eddy
TI  - Hospitality and tourism marketing: : building customer driven hospitality and tourism organizations
SN  - 9781032688473
AV  - TX 911.3.M3 H7947 2024
PY  - 2024///
CY  - New York: 
PB  - Routledge
KW  - Tourism - Marketing
KW  - Tourism management
KW  - Hospitality industry- Management
N1  - Includes references and index
N2  - In this chapter, we discussed various strategies and investments that can be undertaken to deliver solid tourism and hospitality marketing plans and the advantages of developing these
ER  -