Garcia, Lorma S.P.,

Consumer behavior : dynamics, dimensions, and models / Lorma S.P. Garcia, and Ernesto H. Mendoza. - Intramuros, Manila: Unlimited Books Library Services & Publishing Inc., [2025] - xii, 403 pages; 25 cm.

Includes bibliographical references (401-403), glossary, and indexes.

9786214272020


Consumer behavior.

658.834 / G1651 2025