TY  - BOOK
AU  - Garcia, Lorma S.P.,
AU  - Mendoza, Ernesto H.,
TI  - Consumer behavior: dynamics, dimensions, and models 
SN  - 9786214272020
U1  - 658.834 Second edition
PY  - 2025///]
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - Consumer behavior
N1  - Includes bibliographical references (401-403), glossary, and indexes.
ER  -