Rowe, Alan J.

Strategic management : a methodological approach / Alan J. Rowe and four others.- - Fourth edition- - Reading, Massachusetts: Addison-Wesley Publishing Company, c1994. - xvi, 1040 pages: illustrations ; 23 cm

Includes appendices.

Includes bibliographical references and indexes.

020158638X

93006599


Strategic planning--United States.
Management--Case studies.--United States

HD30.28 / .St821 1994