Rowe, Alan J.
Strategic management : a methodological approach / Alan J. Rowe and four others.- - Fourth edition- - Reading, Massachusetts: Addison-Wesley Publishing Company, c1994. - xvi, 1040 pages: illustrations ; 23 cm
Includes appendices.
Includes bibliographical references and indexes.
020158638X
93006599
Strategic planning--United States.
Management--Case studies.--United States
HD30.28 / .St821 1994