TY  - BOOK
AU  - Rowe,Alan J.
AU  - Mason,Richard O.
AU  - Dickel,Karl E.
AU  - Mann,Richard B.
AU  - Mockler,Robert J.
TI  - Strategic management: a methodological approach 
SN  - 020158638X
AV  - HD30.28 .St821 1994
PY  - 1994///
CY  - Reading, Massachusetts
PB  - Addison-Wesley Publishing Company
KW  - Strategic planning
KW  - United States
KW  - Management
KW  - Case studies
N1  - Includes appendices; Includes bibliographical references and indexes
ER  -