Perreault, William D. <br/><br/>Basic marketing :  a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.-  - twelfth edition-  - Chicago :  Irwin,  c1996.  - xxvi, 833 pages :  color illustrations, colored maps ;  27 cm  - The Irwin series in marketing .<br/><br/>Includes bibliographical references , notes and indexes. <br/><br/><label>ISBN: </label>0256139903 0256206872 9780256139907 9780256206876 <br/><br/><label>LCCN: </label>95034965  <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P426 1996