TY  - BOOK
AU  - Lee, Nancy R.
AU  - Kotler, Philip 
TI  - Title Social marketing: Influencing behaviors for good 
SN  - 9781412961578
AV  - HF 5414 .L514 2011
PY  - 2011///
CY  - California
PB  - SAGE Publications, Inc.
KW  - Social Marketing
KW  - Behavior Modification
N1  - Includes bibliographical references
ER  -