Egan, John <br/><br/>Marketing communications / John Egan  - California :  SAGE Publications Inc.,  ©2015.  - ix, 420 pages :   illustrations ;   26 cm. <br/><br/>Includes bibliographical references. <br/><br/><label>ISBN: </label>9781446259030 <br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.<br/> Advertising.<br/><br/><label>LC Class. No.: </label>HF 5415.123  / .Eg13 2015