TY  - BOOK
AU  -  Egan, John
TI  - Marketing communications
SN  - 9781446259030
AV  - HF 5415.123 .Eg13 2015
PY  - 2015///
CY  - California
PB  - SAGE Publications Inc.
KW  - Communication in marketing
KW  - Marketing
KW  -  Advertising
N1  -  Includes bibliographical references
ER  -