Marketing Management Practices of Appliances Stores in Binangonan, Rizal James Riven F. Area, Nerwin R. Rosal, Jefferson C. Rosario
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TextPublication details: 2025Description: xiv, 142Dissertation note: Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025 Summary: This study explores the marketing management practices of selected appliance stores in Binangonan, Rizal, focusing on how these businesses attract and retain customers amid a dynamic and competitive retail environment.
Grounded in the 7 Ps of marketing Product, Price, Place, Promotion, People, Process, and Physical Evidence the research aims to assess the effectiveness of strategies from both business and customer perspectives. Using a descriptive method, data were gathered through surveys of 112 respondents,
including store managers, staff, and customers, across eight appliance stores.
Additional qualitative insights were collected through interviews, observations, and secondary sources.
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Binangonan College Library | Not for loan | URSBIN-UGT3272 |
Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025
This study explores the marketing management practices of selected appliance stores in Binangonan, Rizal, focusing on how these businesses attract and retain customers amid a dynamic and competitive retail environment.
Grounded in the 7 Ps of marketing Product, Price, Place, Promotion, People, Process, and Physical Evidence the research aims to assess the effectiveness of strategies from both business and customer perspectives. Using a descriptive method, data were gathered through surveys of 112 respondents,
including store managers, staff, and customers, across eight appliance stores.
Additional qualitative insights were collected through interviews, observations, and secondary sources.
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