Undergraduate Feasibility Study Bachelor of Science in Business Administration Major in Marketing Management University of Rizal System Binangonan 2025

"This feasibility study is entitled ""Production of Banana Trunk Chips in San
Juan, Binangonan, Rizal."" The proposed business will be established as a sole
proprietorship dedicated to producing nutritious and innovative chips that cater to
health-conscious consumers. These banana trunk chips, derived from the fresh
pseudostem of the Musa acuminata x balbisiana plant, will be distributed primarily
to local retailers within the barangay, with the potential for future expansion to
nearby towns and provinces once the business becomes stable.
The product is positioned as a unique and rarely seen alternative in the local
snack industry, offering a healthier choice compared to common processed
snacks. By utilizing abundant banana trunks, the business promotes
environmental sustainability while introducing a value-added product that appeals to both health-conscious consumers and curious buyers seeking innovative food
products.
Based on market findings, the projected monthly demand for Banana Trunk
Chips is 1,800 packs, supported by strong interest from local resellers. On the
supply side, the business can produce 300 packs per week, ensuring a consistent
and reliable monthly output of 1,200 packs. This balance of strong consumer
demand and steady production supply strengthens the feasibility of the project.
Market surveys and interviews conducted within Barangay San Juan,
Binangonan, revealed a favorable consumer interest in trying banana trunk chips,
particularly among students, young professionals, and families. The demand is
supported by the growing trend toward nutritious and eco-friendly snacks. On the
supply side, the abundance of banana plantations in Rizal and nearby provinces
ensures a steady and cost-efficient source of raw materials, with minimal risk of
shortage. This balance of strong consumer demand and reliable raw material
supply strengthens the feasibility of the project.
The primary target market includes local households, students, and working
individuals who prefer affordable yet healthy snack options. Retailers such as sari-
sari stores, school canteens, and mini-groceries will serve as the main distribution
channels. The business will operate from 8:00 AM to 5:00 PM, Monday to
Wednesday, ensuring sufficient production and timely distribution to partner
retailers while maintaining efficient use of labor and resources.
The business plans to produce 300 packs of banana trunk chips weekly,
priced at P35.00 per pack. This production level results in an estimated P10,500 in weekly sales, equivalent to P42,000 in monthly revenue and approximately
P504,000 annually. With consistent marketing strategies and product quality, sales
are projected to grow as brand recognition increases within and beyond the local
market.
The total initial capital investment amounts to P 150,000. Based on projected
sales and operating costs, the business is expected to achieve a return on
investment within the first 1.5 to 2 years of operation. The projected total income
after tax is P103,251.63. The profitability of the venture is supported by the low
cost of raw materials, efficient production, and a steadily growing consumer base.
The business will comply with all necessary taxes, permits, and legal
requirements, including DTI registration and food safety standards, to ensure
legitimacy and consumer trust. Beyond financial viability, the project contributes to
community development by creating employment opportunities, providing
additional income for the owner, and supporting local farmers. Moreover, it
addresses environmental concerns by reducing agricultural waste, aligning the
venture with the Philippines' sustainable development goals
"