Undergraduate Thesis
Bachelor of Science in Business Administration Major in Marketing Management
University of Rizal System, Rodriguez, Rizal
2024

JAMS' Fruity Delight, the company behind these treats, provides a range of Fruity Mamon Graham options with melted chocolate, including Milk Peary Bliss, White Chocolate Banana Bliss, Applelicious Ivory Bliss, Pearlescent Bliss, Bananatopia Bliss, and Applelicious Bliss. Customers can choose their preferred flavor. The signature offering is Bananatopia Bliss, a banana in a cup with mamon and milk chocolate blend.

The proponents established venture titled "JAMS' Fruity Delight". The word "JAMS came from the owners' first names, Julie, Allyn, Maia, and Shelee. The choice of the title "Fruity Delight" for our product line stems from the delightful and gratifying experience that results from the harmonious blending of various fruits with chocolate, followed by the meticulous frosting process. The term "delight" captures the essence of the pleasurable and enjoyable aspect of our offerings, showcasing the careful craftsmanship and thoughtfulness put into creating a delightful dessert experience.

Our Fruity Mamon Graham combines apple, banana, and pear for a delicious treat loaded with essential nutrients. These fruits are rich in vitamins, minerals, and fiber, providing antioxidants like flavonoids that support heart health, fight cancer, reduce inflammation, and manage diabetes risk.

A general partnership is a business arrangement by which two or more individuals agree to share responsibilities, assets, profits, and financial and legal liabilities of a jointly-owned business. Rose (2021) From a customer service

representative to the CEO, each person in an organization plays a role. Every role has key responsibilities that fit with that position. The owners agreed on having an assigned day to manage the entire business and agreed to receive fair income that the business would generate.

The business will have two regular employees, operating six days a week with one rest day and 8-hour shifts. Operating hours will be from 10:00 AM to 6:00 PM, Sunday to Tuesday and Thursday to Saturday. Employee salaries will vary based on positions and include mandatory government contributions such as 13th-month pay, overtime pay, holiday/premium pay, SSS, Pag-IBIG, and PhilHealth.

The marketing strategy will follow the 4 P's of marketing: Product, Pricing.

Place, and Promotion. JAMS' Fruity Delight's main ingredients are apples, bananas, and pears, with products priced from P87.00 to P103.00 using cost-based pricing. The business will be located on the 2nd Floor of Footbridge, Montalban Town Center, targeting residents and shoppers of Robinsons Montalban who enjoy sweets and fruits as desserts, aged 10 and above.

Promotional campaigns will include online marketing via Facebook and TikTok, free taste events, word of mouth, and print marketing with flyers, posters, and tarpaulin signage. The production process will involve purchasing raw ingredients, inspecting goods, preparing ingredients, waste disposal, sanitizing, order acquisition, cooking, packaging, and customer service.

In 2024, JAMS' Fruity Delight projected sales are P1,208,160.00 with a demand of 9,792, increasing annually by 10%. This growth trend continues with
sales reaching P1,768,867.06 and demand at 14,336 by 2028. The beginning inventory for 2024 includes raw materials purchased for P555,379.20 and packaging materials for P52,876.80, totaling P608,256.00 in cost of goods. The cash balance ending for the first year stands at P832,207.80. The projected balance sheet for 2024 shows total assets and total liability and partner's equity at P867,525.40

The feasibility study makes it clear that JAMS' Fruity Delight, a fruit dessert concept, has a lot of potential. Based on market research and financial analysis, JAMS' Fruity Delight may also be able to satisfy the growing need for wholesome and refreshing food. Additionally, the anticipated revenue and income margins demonstrate a favorable return on investment, making it a viable and attractive business opportunity.

The comprehensive study conducted on JAMS' Fruity Delight indicates the feasibility of establishing the business. It is recommended that the store be situated at Montalban Town Center, San Jose, Montalban, Rizal. Safety measures for employees and customers in the new normal should be prioritized, offering dine-in, take-out, and delivery options to cater to customer preferences. Online marketing and advertising, particularly through social media, are crucial for business popularity and sales, given Montalban residents' significant usage. Maintaining a commitment to using healthy, safe, and quality ingredients is advised, alongside ongoing efforts to innovate flavors to meet customer preferences.