Financial Well-Being of Generation X in Patronizing Buy Now, Pay Later (BNPL) Evidence from Taytay, Rizal Fharah Mae O. Amilasan, Angelique Roberts Cabinta, Ma. Shamel A. Chicote
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TextPublication details: 2025Description: xiv, 120Dissertation note: Feasibility Study Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025 Summary: This study aimed to determine the Financial Well-being of Generation X in
Patronizing Buy Now, Pay Later: Evidence from Taytay, Rizal.
The study employed a descriptive research method, utilizing a questionnaire checklist as the primary data-gathering instrument to explore the perceptions of Generation X regarding their well-being regarding the use of Buy Now, Pay Later (BNPL) services.
Through the data collected and the application of various statistical treatments, including frequency, percentage, rank distribution, weighted mean, and One-Way Analysis of Variance (ANOVA), the researchers analyzed the respondents' perceptions and identified significant differences across selected variables based on their demographic profiles (work classification, monthly income, type of product availment, and average number of BNPL usage).
The findings related to the personal profile of the respondents reveal that the majority fall within the age range of 46 to 50 years old and are predominantly female.
Most respondents are married, employed in blue-collar occupations, and earn a monthly income ranging from P20,001 to P30,000. Gadgets emerged as the most frequently purchased items, and the majority reported using Buy Now, Pay Later (BNPL) services at least once or twice.
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Binangonan College Library | Not for loan | URSBIN-UGT3247 |
Feasibility Study Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025
This study aimed to determine the Financial Well-being of Generation X in
Patronizing Buy Now, Pay Later: Evidence from Taytay, Rizal.
The study employed a descriptive research method, utilizing a questionnaire checklist as the primary data-gathering instrument to explore the perceptions of Generation X regarding their well-being regarding the use of Buy Now, Pay Later (BNPL) services.
Through the data collected and the application of various statistical treatments, including frequency, percentage, rank distribution, weighted mean, and One-Way Analysis of Variance (ANOVA), the researchers analyzed the respondents' perceptions and identified significant differences across selected variables based on their demographic profiles (work classification, monthly income, type of product availment, and average number of BNPL usage).
The findings related to the personal profile of the respondents reveal that the majority fall within the age range of 46 to 50 years old and are predominantly female.
Most respondents are married, employed in blue-collar occupations, and earn a monthly income ranging from P20,001 to P30,000. Gadgets emerged as the most frequently purchased items, and the majority reported using Buy Now, Pay Later (BNPL) services at least once or twice.
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