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Public relations theory / Eryn Travis, West Chester University, Edward J. Lordan, West Chester University.

By: Contributor(s): Material type: TextSeries: Gale eBooksPublisher: Los Angeles : SAGE Publications, Inc, [2021]Copyright date: ©2021Description: 1 online resource (xvi, 214 pages) : illustrations, charts, mapsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781544349121
Subject(s): Additional physical formats: Print version:: Public relations theory.LOC classification:
  • HD59 .T73 2021
Online resources:
Contents:
Integrating theory and practice -- Persuasion theory -- Interpersonal theory -- Organizational theory -- Mass media theory -- Public relations models -- Public relations theory -- Digital/internet theory -- Social media theory -- The future of public relations theory.
Summary: This book looks at public relations theories as well as theories from related areas that impact public relations. It moves from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social.
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E-Book E-Books Gale Available

Includes bibliographical references and index.

Integrating theory and practice -- Persuasion theory -- Interpersonal theory -- Organizational theory -- Mass media theory -- Public relations models -- Public relations theory -- Digital/internet theory -- Social media theory -- The future of public relations theory.

This book looks at public relations theories as well as theories from related areas that impact public relations. It moves from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social.

Description based on print version record.

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