Thesis Doctor in Business Administration University of Rizal System 2025

This study, explored the strategic management, practices of primary cooperatives in Region IV-A CALABARZON, with a particular emphasis on how these organizations are adapting to digital transformation. It examined the internal strategic processes of the cooperatives, such as goal setting, strategy formulation. implementation, evaluation, and governance, as well as their responses to external factors, including technological advancements, market conditions, regulatory changes, socio-cultural shifts, and global economic trends, Additionally, the study
assessed the level of digital readiness among cooperatives and evaluated the acceptability and potential impact of a proposed user-friendly digital platform tailored to their operational needs
A mixed methods research design was employed. Quantitative data were gathered through surveys completed by 339 cooperative members and 31 management personnel across Cavite, Laguna, Batangas, Rizal, and Quezon provinces. Qualitative, insights were obtained through structured interviews with selected cooperative leaders, The collected data were analyzed using statistical tools such as frequency, weighted mean, ANOVA, and Pearson correlation to rently significant patterns and relationships. un
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The findings indicated that most of the participating cooperatives had been in operation for over ten years, with steady capital growth and a broad membership
base. Internally, cooperatives demonstrated strong capabilities in setting goals and exercising governance, though some showed limitations in implementing strategies
and adopting digital tools. Among the external factors, technological developments and regulatory changes were found to be the most influential in shaping strategic decisions: A significant relationship was observed between the length of cooperative operation and certain aspects of strategic practice, while other profile characteristics did not show notable differences.
The proposed digital platform received favorable feedback in terms of usability, user satisfaction, and perceived usefulness. However, barriers such as limited internet access. financial constraints, and varying levels of digital literacy among cooperative members and staff were noted. Other challenges included cybersecurity concerns and resistance. to organizational change, although the
platform also presented opportunities for enhancing operational efficiency, improving service delivery, and integrating digital payment systems.
In conclusion, primary cooperatives in CALABARZON are in the early stages of digital transformation. While they recognize the value of digital tools, they continue to face structural, financial, and cultural challenges. The study recommends ongoing
digital capacity-building, targeted training for stakeholders, and supportive policies from regulatory agencies. A customized digital platform, aligned with cooperative operations and member needs,
is essential for enhancing sustainability,
responsiveness, and competitiveness in the evolving digital economy.