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Filter bubbles and targeted advertising.

By: Contributor(s): Material type: TextSeries: Gale eBooks | Looking forward (New York Times Educational Publishing)Publisher: New York, New York : New York Times Educational Publishing, 2020Edition: First editionDescription: 1 online resource (224 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781642822700
Subject(s): LOC classification:
  • ZA3085 .N49 2020
Online resources:
Contents:
chapter 1. Digital platforms personalize our online experience -- chapter 2. Clickbait and sponsored content change media -- chapter 3. The web gets personal, for better and for worse -- chapter 4. Media pivots and conspiracy cranks: the power of video -- chapter 5. Political uses of the personalized web -- chapter 6. Tech companies under scrutiny.
Summary: The articles in this volume examine "the filter bubble," which is the exclusion of other perspectives from our tech-assisted online preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web.
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E-Book E-Books Gale Available

Includes bibliographical references and index.

chapter 1. Digital platforms personalize our online experience -- chapter 2. Clickbait and sponsored content change media -- chapter 3. The web gets personal, for better and for worse -- chapter 4. Media pivots and conspiracy cranks: the power of video -- chapter 5. Political uses of the personalized web -- chapter 6. Tech companies under scrutiny.

The articles in this volume examine "the filter bubble," which is the exclusion of other perspectives from our tech-assisted online preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web.

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