| 000 | 01250cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c10740 _d10740 |
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| 001 | 15439661 | ||
| 003 | URS | ||
| 005 | 20220117100057.0 | ||
| 008 | 080905s2009 mauab b 001 0 eng | ||
| 010 | _a 2008039064 | ||
| 020 | _a9780073381060 (alk. paper) | ||
| 020 | _a0073381063 (alk. paper) | ||
| 035 | _a(OCoLC)ocn244764074 | ||
| 035 | _a(OCoLC)244764074 | ||
| 040 |
_aURS _cURS _dBTCTA _dC#P _dBWX _dDLC _beng _erda |
||
| 050 | 0 | 0 |
_aHF5415 _b.K452 2009 |
| 100 |
_aKerin, Roger A. _eauthor |
||
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a3/e. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c©2009. |
||
| 300 |
_axli, 493 pages : _billustrations (chiefly colour), colour maps ; _c28 cm |
||
| 504 | _aIncludes bibliographical references (p. 447-467) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 |
_aHartley, Steven William. _eauthor |
||
| 700 |
_aRudelius, William. _eauthor |
||
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0827/2008039064.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cFR |
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