| 000 | 00993nam a22002777i 4500 | ||
|---|---|---|---|
| 003 | URS | ||
| 005 | 20220117100111.0 | ||
| 008 | 161010b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072935898 (alk. paper) | ||
| 040 |
_erda _cURS _bEnglish _aURS _dURS |
||
| 050 | 0 | 0 |
_aHF5415 _b.M378 2006 |
| 100 |
_aPerreault, William D., _eauthor |
||
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 264 | 1 |
_aBoston, Massachusetts : _bMcGraw-Hill/Irwin, _c[2006] |
|
| 264 | 4 | _c©2006. | |
| 300 |
_axl, 638 pages : _bcolour illustrations ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 0 | _aMcGraw-Hs/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 |
_aMcCarthy, E. Jerome, _q(Edmund Jerome) _eauthor |
||
| 942 |
_2lcc _cFR |
||
| 999 |
_c10801 _d10801 |
||