| 000 | 01010nam a22002897i 4500 | ||
|---|---|---|---|
| 003 | URS | ||
| 005 | 20220117100112.0 | ||
| 008 | 161010b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072964723 (alk. paper) | ||
| 040 |
_erda _cURS _bEnglish |
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| 050 | 0 | 0 |
_aHF5821 _b.Ar33 2006 |
| 100 |
_aArens, William F., _eauthor |
||
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a10th ed. | ||
| 264 | 1 |
_aBoston, Massachusetts. : _bMcGraw-Hill, _c[2006] |
|
| 264 | 4 | _c©2006 | |
| 300 |
_axl, 614 [80]pages : _bcolour illustrations ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 440 | 0 | _aMcGraw-Hs/Irwin series in marketing | |
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html |
| 942 |
_2lcc _cFR |
||
| 999 |
_c10807 _d10807 |
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