| 000 | 01423nam a22002897i 4500 | ||
|---|---|---|---|
| 003 | URS | ||
| 005 | 20220117150855.0 | ||
| 008 | 100506s2011 njua b 001 0 eng | ||
| 010 | _a 2010019160 | ||
| 020 | _a9780130387929 | ||
| 040 |
_aDLC _erda _cDLC _dDLC _beng |
||
| 050 | 0 | 0 |
_aHF 5415.13 _b.W725 2011 |
| 100 | 1 |
_aWiner, Russell S. _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing management / _cRussell S. Winer, Ravi Dhar. |
| 250 | _aFourth edition | ||
| 264 | 1 |
_aNew Jersey : _bPearson Education, _c[2011] |
|
| 264 | 4 | _c©2011. | |
| 300 |
_axxi, 506 pages : _billustrations (some colour) ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 462-479) and indexes. | ||
| 505 | 0 | _aMarketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aDhar, Ravi. _eauthor |
|
| 942 |
_2lcc _cFR |
||
| 999 |
_c12598 _d12598 |
||