| 000 | 00637nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | URS | ||
| 005 | 20220114171531.0 | ||
| 008 | 170323b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256204640 | ||
| 050 |
_aHF5415.13 _bB448 1997 |
||
| 100 |
_aBernhardt, Kenneth L. _4author |
||
| 245 |
_aCases in marketing management _cKenneth L. Bernhardt, Thomas C. Kinnear |
||
| 250 | _aSeventh Edition | ||
| 260 |
_aBoston _bIrwin, McGraw-Hill _c1997 |
||
| 300 |
_axiv, 665 pages; _c24 cm. |
||
| 490 | _aThe Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references. | ||
| 700 |
_4author _aKinnear, Thomas C. |
||
| 942 |
_cFR _2lcc |
||
| 999 |
_c14067 _d14067 |
||