| 000 | 00828nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | URS | ||
| 005 | 20230208163846.0 | ||
| 008 | 191030b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-85617-849-5 | ||
| 040 | _cURS | ||
| 050 | _aHD 69 B7 D43 2011 | ||
| 100 |
_93679 _ade Chernatony, Leslie _eauthor |
||
| 245 |
_aCreating powerful brands _cLeslie de Chernatony, Macolm McDonald and Elaine Wallace |
||
| 250 | _aFourth edition | ||
| 260 |
_aAmsterdam _bElsevier _c2011 |
||
| 300 |
_a483 pages _c26cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 650 | 0 |
_93680 _aBrand name products _vPlanning |
|
| 650 | 0 |
_93681 _aBranding (Marketing) |
|
| 700 |
_93682 _aMcDonald, Malcolm _eauthor |
||
| 700 |
_93683 _aWallace, Elaine _eauthor |
||
| 942 |
_2lcc _cFR |
||
| 999 |
_c15471 _d15471 |
||