| 000 | 00929cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 17480387 | ||
| 003 | URS | ||
| 005 | 20220117150922.0 | ||
| 008 | 121001s2014 ohuab b 001 0 eng d | ||
| 020 | _a9781285170435 (pbk.) | ||
| 040 |
_beng _cURS _erda |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.F4139 2014 |
| 100 | 1 |
_aFerrell, O. C. _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing strategy : _btext and cases / _cO.C. Ferrell, Michael D. Hartline. |
| 250 | _aSixth edition | ||
| 264 |
_a[Mason, OH] : _bSouth-Western/Cengage Learning, _c©2014. |
||
| 300 |
_axxvi, 587 pages : _billustrations (some colour) ; _c26 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aHartline, Michael D. _eauthor. |
|
| 942 |
_2lcc _cR |
||
| 999 |
_c16026 _d16026 |
||