000			02197nam a2200277Ia 4500
000			02694naaa 00373uu
001			https://directory.doabooks.org/handle/20.500.12854/48099
005			20260218105714.0
008			211013s9999 xx 000 0 und d
020			_a978-2-88945-412-9
024			_a10.3389/978-2-88945-412-9
042			_adc
245		0	_aFrom Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
260			_bFrontiers Media SA _c2018
300			_a1 electronic resource (346 p.)
520			_aThis research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years?? among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
540			_aCreative Commons
653			_aconsumer emotional journey
700	1		_aAlicia Izquierdo-Yusta
700	1		_aAna Isabel Jimenez-Zarco
700	1		_aMaria Pilar Martinez-Ruiz
700	1		_aMonica Gomez-Suarez
856			_uhttps://docs.google.com/spreadsheets/d/1yKIrdCPDAG_9c22mwoOIO2DOhtj65Wqa/edit?usp=sharing&ouid=106555315294820607512&rtpof=true&sd=true _yList of Curated E-Books
942			_cE-BOOK
999			_c47620 _d47620