| 000 | 00902nam a22002777i 4500 | ||
|---|---|---|---|
| 003 | URS | ||
| 005 | 20220117120600.0 | ||
| 008 | 180504b xxu||||| |||| 00| 0 eng d | ||
| 040 |
_erda _cURS _beng |
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| 050 |
_aHD9980.5 _b.Z45 2006 |
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| 100 | _aZEITHALM, VALERIE A. | ||
| 245 |
_aSERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM/ _cVALERIE A. ZEITHALM. __ |
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| 250 | _aFOURTH EDITION. __ | ||
| 264 | 1 |
_a Boston : _bMcGraw-Hill Irwin, _c2006. |
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| 300 |
_a708 PAGES: _bILLUSTRATIONS; _c26 CM. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _a Includes bibliographical references and index. | ||
| 650 | _a Subject Service industries -- Marketing. | ||
| 650 | _a Customer services. | ||
| 650 | _a Marketing. | ||
| 700 | _a Bitner, Mary Jo. | ||
| 700 | _a Gremler, Dwayne D. | ||
| 942 |
_2lcc _cFR |
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| 999 |
_c4926 _d4926 |
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