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040 _cURS
100 1 _aKarush, Matthew B,
_eauthor
245 0 _aCulture of Class
246 _aRadio and Cinema in the Making of a Divided Argentina, 1920:1946
264 1 _aDurham, NC
_bDuke University Press
_c2012
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _aIn an innovative cultural history of Argentine movies and radio in the decades before Peronism, Matthew B. Karush demonstrates that competition with jazz and Hollywood cinema shaped Argentina's domestic cultural production in crucial ways, as Argentine producers tried to elevate their offerings to appeal to consumers seduced by North American modernity. At the same time, the transnational marketplace encouraged these producers to compete by marketing "authentic" Argentine culture. Domestic filmmakers, radio and recording entrepreneurs, lyricists, musicians, actors, and screenwriters borrowed heavily from a rich tradition of popular melodrama. Although the resulting mass culture trafficked in conformism and consumerist titillation, it also disseminated versions of national identity that celebrated the virtue and dignity of the poor, while denigrating the wealthy as greedy and mean-spirited.
653 _aArgentina
653 _aBuenos Aires
653 _aHistory
653 _aJuan Per�N
653 _aMedia Culture
856 _uhttps://library.oapen.org/bitstream/20.500.12657/30265/1/648152.pdfhttp://library.oapen.org/handle/20.500.12657/30265
942 _cE-BOOK
_2lcc
999 _c61671
_d61671