000 00599nam a22002057a 4500
005 20230508115558.0
040 _curs
050 _aHF 5415 M37 2006
245 _aMarketing
_bconcepts and strategies
_cSally Dibb and three others
250 _aFifth edition
260 _aBoston
_bHoughton Mifflin
_c2006
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
650 0 _9217
_aMarketing.
700 _94609
_aDibb, Sally
_eauthor
700 _94610
_aSimkin, Lyndon
_eauthor
700 _93959
_aFerrell, O.C.
_eauthor
942 _2lcc
_cFR
999 _c69294
_d69293