000			02977nam a22003017i 4500
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856			_3Online Request for Student Unpublished Works _uhttps://forms.gle/7LqvGGkaDrUQqz429
999			_c73562 _d73561
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008			180110b xxu||||| |||| 00| 0 eng d
050	1	4	_aG 155.P6 _bM3665 2019
100	1		_aMartinez, Micah Joy Zausa
245	1	0	_aPromotional strategies employed by the hospitality industry in the Municipality of Tanay, Rizal / _cMicah Joy Zausa Martinez, Mary Joy Escobar Padillon, Jean Ayra Dela Cruz Soriano.
264		1	_c2019
300			_axiv 65 leaves ; _c28 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
502			_aThesis _bB.S. in Tourism Management _cUniversity of Rizal System _d2019
504			_aInclude bibliographical references.
520			_aThis study aimed to determine the promotional strategies employed by the Hospitality Industry in the Municipality of Tanay, Rizal. The descriptive method of research was used in the study with fifteen (15) establishments and thirty (30) customers who served as respondents of the study. The data gathered were tallied, analyzed and interpreted employing the following statistical tools: frequency, percentage and weighted mean and analysis of variance. Majority of the respondents are female belonging to the age bracket of 20-25 years old and mostly are staff of the identified hospitality establishment. There were seventeen (17) LGU registered Hospitality and Tourism establishments in the Municipality of Tanay Rizal, but only fifteen (15) responded namely, Sacramento Adventure Camp, Tanay Hills Coffee & Beanery, Tanay Adventure Camp, Kainan sa Tabing Lawa, Tanayan, Paseo Rizal-Mayagay, Basnigan- Saru-Saru sa Kamalig, Mang Inasal, Chowking, Chinz Grill, Tanay Epic Park Rainforest Camp, Pranjetto Hills, Momarco Resort, Sampaloc Inn, and Ten Cents to Heaven. Most of the establishments were in operation for 7-10 years. Among the promotional strategies used by the Hospitality Industry, publication strategy is the most utilized which is composed of Posters/Displays and Collateral Materials (brochures, pamphlets, flyers and handouts) and had been utilized mostly for a decade. In terms of usefulness of the strategy in promoting the Hospitality Industry, the respondents agreed that Publication Strategies were extremely effective in promoting the hospitality Establishments in the Municipality of Tanay, Rizal. In the same way, comparing the response of the establishment and customers, data showed that there was no significant difference on the evaluation of the respondents regarding the usefulness of the promotional strategies.
650		0	_aTourism _zTanay (Rizal, Philippines)
650		0	_aAdvertising _xTourism
700	1		_aPadillon, Mary Joy Escobar _eauthor
700	1		_aSoriano, Jean Ayra Dela Cruz _eauthor
700	1		_aAbejuela, Ferdinand _edegree supervisor
942			_2lcc _cT