000 01910nam a22001697a 4500
003 URS
005 20250721091017.0
008 250721b |||||||| |||| 00| 0 eng d
100 _aArambullo, Jazzlyn A.
245 _aMarketing Management Practices of Islalabs Delivery Services in Talim Island
_bJazzlyn A. Arambullo, Ian Kim R. Pernacia, Jann Princess Cyrile S. Quintana, Christine Joy B. Sola
260 _c2025
300 _axiv, 121
502 _aThesis
_bBachelor of Science in Business Administration Major in Marketing Management
_cURS Binangonan
_d2025
520 _aThis study investigated the perceptions of the respondents about the Marketing Management Practices of Islalabs Delivery Services that took place on Talim Island, Binangonan, Rizal. The respondents were asked to assess the Marketing Management Practices of Islalabs Delivery Services in Talim Island in terms of the seven P's of the marketing mix using the likert scale. The researchers collected and reviewed some relevant literature and research for a more complete presentation of the subject. Through this study entitled "Marketing Management Practices of Islalabs Delivery Services in Talim Island", the researchers purposely related the topic to different literatures. This study utilized the descriptive research design which mainly employed the survey research questionnaires. The data were analyzed quantitatively with the use of statistical tools. The first section which contains the demographic profile was analyzed using frequencies and percentages. The second section consisting of the respondents' perception in terms of marketing mix seven Ps were analyzed using the weighted mean and standard deviation. It was further analyzed with the use of correlation and regression to assess the Marketing Management Practices of Islalabs Delivery in Talim Island.
700 _aJonas D. Ynares
_eAdviser
942 _2lcc
_cT
999 _c83682
_d83681