000			01408nam a22001697a 4500
003			URS
005			20250721100556.0
008			250721b |||||||| |||| 00| 0 eng d
100			_aDe Leon, Cedrick Jason A.
245			_aRelationship Marketing Theory of Fast Food Businesses in Binangonan, Rizal: An Analysis _bCedrick Jason A. De Leon, Charise Mae G. Rodriguez, Ronalyn P. Tono
260			_c2025
300			_axiv, 138
502			_aThesis _bBachelor of Science in Business Administration Major in Marketing Management _cURS Binangonan _d2025
520			_aThe study focused primarily on the Relationship Marketing Theory Of Fast Food Businesses in Binangonan, Rizal: An Analysis. The descriptive method was used in the study. This method was considered the most appropriate in determining the factors that affected the perception of the respondents in terms of customer loyalty and retention among fast food businesses in Binangonan, Rizal. The researchers first established the profile of the respondents in terms of age, sex, civil status, educational attainment, status of employment, personal monthly income, number of years patronizing the businesses, fast food visited, frequency of visit, time of visit, and average purchase in pesos spent per visit. The sampling technique used was stratified sampling in selecting the respondents.
700			_aJonas D. Ynares _eAdviser
942			_2lcc _cT
999			_c83689 _d83688