000			01455nam a22001697a 4500
003			URS
005			20250721101315.0
008			250721b |||||||| |||| 00| 0 eng d
100			_aNavo, Jam Margarette A.
245			_aConsumer Buying Behavior Among Online Shoppers in Binangonan, Rizal _bJam Margarette A. Navo, Maria Angela P. Ojeda, Rhyzel S. Timbol
260			_c2025
300			_axv, 117
502			_aThesis _bBachelor of Science in Business Administration Major in Marketing Management _cURS Binangonan _d2025
520			_aThe study would assess consumer buying behavior to better understand the consumer buying behavior of online shoppers in Binangonan, Rizal, as there is a gap in localized data on this subject. By focusing on this specific community, the research aims to provide valuable insights into how digital commerce is being adopted and utilized at the local level. The research focuses on three key variables: social factors, psychological factors, and cultural factors, which influence consumer purchasing decisions. The study was conducted in the mainland of Binangonan, Rizal, targeting online shoppers residing in this area. The research was conducted during the second semester of the academic year 2024-2025. By exploring these factors, the study seeks to provide insights into how online shopping platforms shape consumer behavior and decision-making processes.
700			_aAlfredo Toledo Jr. _eAdviser
942			_2lcc _cT
999			_c83694 _d83693