000			01775nam a22001697a 4500
003			URS
005			20250721101941.0
008			250721b |||||||| |||| 00| 0 eng d
100			_aSamiling, Rowena M.
245			_aAIDA Model Analysis of a Fast Food Chain TV Advertisement _bRowena M. Samiling, Marife L. Noromor, Chealsi Rainver F. Caleon
260			_c2025
300			_axv, 142
502			_aThesis _bBachelor of Science in Business Administration Major in Marketing Management _cURS Binangonan _d2025
520			_aThis study aimed to evaluate the effectiveness of promotional content, specifically television commercials, of a well-known fast-food chain in influencing consumer behavior, using the AIDA Model (Attention, Interest, Desire, Action) as the theoretical framework. Focusing on 3rd-year marketing students in Binangonan, Rizal, the research investigated how advertisements guide viewers through the stages of consumer engagement, from initial exposure to potential purchase behavior. A total of 100 respondents were selected through random sampling. These respondents, all enrolled as Marketing Management students, were exposed to selected television advertisements of a certain fast food chain before completing a structured questionnaire. The instrument was designed to collect data on respondents' demographic profiles, television viewing habits, frequency of store visits, product preferences, and perceptions of each AIDA component. The responses were measured using a 5-point Likert Scale, and statistical treatments such as weighted mean and one-way ANOVA were applied to interpret the level of advertisement effectiveness and examine significant differences based on respondent profiles.
700			_aJonas D. Ynares _eAdviser
942			_2lcc _cT
999			_c83695 _d83694