000			01077nam a22001697a 4500
003			URS
005			20250721104423.0
008			250721b |||||||| |||| 00| 0 eng d
100			_aEstrada, Tamera Cyrill L.
245			_aConsumer Perception on Brand Management Practices of a Clothing Company _bTamera Cyrill L. Estrada, Yvonne O Marquilencia, Ayessa V. Maycacayan, Diane Shane R. Ramos
260			_c2025
300			_axiv, 132
502			_aThesis _bBachelor of Science in Business Administration Major in Marketing Management _cURS Binangonan _d2025
520			_aThis study explores and assesses the consumer perception concerning the brand management practices employed by a clothing company within the students of University of Rizal System, Binangonan Campus during the period of Academic Year 2024-2025. The key variables investigated were Brand Equity, composing Brand Identity, Brand Meaning, Brand Response, and Brand Resonance as independent variables, and consumer perceptions as the dependent variable.
700			_aJonas D. Ynares _eAdviser
942			_2lcc _cT
999			_c83702 _d83701