000 00915nam a22001697a 4500
003 URS
005 20250721105555.0
008 250721b |||||||| |||| 00| 0 eng d
100 _aCostales, Samuel G.
245 _aVisual Branding on Consumer Loyalty: An Exploratory Study of a Food Chain in Binangonan, Rizal
_bSamuel G. Costales, Jerodine Mae G. Currimao, Nycolette Anne Fortu
260 _c2025
300 _axv, 180
502 _aThesis
_bBachelor of Science in Business Administration Major in Marketing Management
_cURS Binangonan
_d2025
520 _aThis study explored the visual branding on consumer loyalty: An exploratory study of a food chain in Binangonan, Rizal. Jollibee, a leading fast-food brand in the Philippines, employed visual branding strategies that resonated deeply with consumers, fostering strong connections and brand loyalty.
700 _aJonas D. Ynares
_eAdviser
942 _2lcc
_cT
999 _c83706
_d83705