000			01332nam a22001697a 4500
003			URS
005			20250721111045.0
008			250721b |||||||| |||| 00| 0 eng d
100			_aNina Denise C. Papa
245			_aPromotional Strategies of a Convenience Store in Binangonan, Rizal _bNina Denise C. Papa, Trixcie Nicole S. Policarpio, Crystal Jean M. Timpug
260			_c2025
300			_axiv, 123
502			_aThesis _bBachelor of Science in Business Administration Major in Marketing Management _cURS Binangonan _d2025
520			_aThis study explores and evaluates the promotional strategies employed by a convenience store in Binangonan, Rizal. By examining how a new business establishes its presence and attracts customers in a competitive environment, the study offers valuable insights into effective promotional approaches. This study focuses on methods under the promotional mix: advertising, sales promotion, public relations, personal selling, and direct marketing. The primary objective is to gather and analyze data to determine what strategies and how these strategies are applied by Dali, a convenience store, on how to promote its products. The data collection focused on the seven (7) branches of the convenience store within Binangonan, Rizal.
700			_aAlfredo Toledo Jr. _eAdviser
942			_2lcc _cT
999			_c83711 _d83710