000 01215nam a22001697a 4500
003 URS
005 20250721112851.0
008 250721b |||||||| |||| 00| 0 eng d
100 _aPacatang, Edralyn M.
245 _aGreen Marketing Practices Among Coffee Shops in Angono, Rizal
_bEdralyn M. Pacatang, Angelica R. Rata, Kim Alaiza E. Torres
260 _c2025
300 _aviii, 144
502 _aThesis
_bBachelor of Science in Business Administration Major in Marketing Management
_cURS Binangonan
_d2025
520 _aThis study explores green marketing practices among coffee shops in Angono, Rizal, focusing on four elements of the marketing mix: green product, green price, green place, and green promotion. The researchers used descriptive quantitative research to assess how these practices are integrated into the operations and strategies of local coffee shops. The study also examined the profile of business owners and customers in terms of age, sex, respondent type, and business profile, which includes ownership type, years of existence, initial capital, operating hours, number of employees, types of coffee, and non-coffee products sold.
700 _aJonas D. Ynares
_eAdviser
942 _2lcc
_cT
999 _c83714
_d83713