000 02330cam a2200457 i 4500
001 GVRL86HG
003 MiFhGG
005 20250820004433.0
006 m o d
007 cr un ---uuuua
008 190118t20192019paua ob 001 0 eng d
020 _a9781522589402
_q(electronic book)
020 _z9781522589396
_q(hardcover)
035 _a(OCoLC)1096238841
040 _aMiFhGG
_beng
_cMiFhGG
_erda
_epn
050 4 _aHD60
_b.H36 2019
245 0 0 _aHandbook of research on digital marketing innovations in social entrepreneurship and solidarity economics /
_cJose Manuel Saiz-Alvarez, Tecnologico de Monterrey, Mexico, [editor].
246 3 0 _aDigital marketing innovations in social entrepreneurship and solidarity economics
264 1 _aHershey, Pennsylvania :
_bBusiness Science Reference, an imprint of IGI Global,
_c[2019]
264 4 _c�2019
300 _a1 online resource (xxvi, 438 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series
490 0 _aGale eBooks
504 _aIncludes bibliographical references and index.
505 0 _aSection 1. Entrepreneurship -- Section 2. Digital marketing.
520 _aThis book is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry.
588 _aDescription based on print version record.
650 0 _aSocial entrepreneurship.
650 0 _aInternet marketing.
650 0 _aSocial marketing.
700 1 _aS�aiz �Alvarez, Jos�e Manuel,
_eeditor.
710 2 _aGale (Firm)
776 0 8 _iPrint version:
_tHandbook of research on digital marketing innovations in social entrepreneurship and solidarity economics.
_dHershey, PA : Business Science Reference, an imprint of IGI Global, [2019]
_z9781522589396
_w(DLC) 2018061677
830 0 _aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
856 4 0 _uhttps://link.gale.com/apps/pub/86HG/GVRL?sid=gale_marc&u=phurs
_zAvailable via Gale eBooks. Click here to access
912 _a86HG
942 _2lcc
_cE-BOOK
999 _c84270
_d84268