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100			_aDe Leon Jr. Christopher Bilog ;
245			_aPromotion strategies of ecotourism in antipolo city. / _cDe leon Jr., Saavedra and Gabrido.
260			_c2015
300			_aXII, 48 pages ; _bIllustrations (some colors) _c28cm
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
502			_aThesis _bBSTM _cUniversity of Rizal System, Antipolo Campus. _d2015
520			_aThe study described the promotional strategies of ecotourism sites in Antipolo city in the year 2014-2015. The respondents assessed the effectiveness of the promotional strategies of ecotourism sites in Antipolo city such as T.V commercial, radio announcements, social media, advertising through newspapers, brochures, magazine, advertising through billboards, direct mail (communication with the tourist through email, post, or fax), advertising on a website, and advertising displayed in buses, train, and taxis. The respondents of this study were tourists of ecotourism sites which comprise a total of one hundred (100) respondents selected randomly. Majority of the respondents were singlebelonging to 20 years old; below which is 51.1 percent. The monthly salary of the respondents ranges from 10,000 below. The result of the study indicated that the effective promotional strategy is the T.V commercial followed by radio announcement, social media, and advertising through newspaper. Brochures, magazines, advertising through billboards and other promotional activities received low responses. Thus, the study recommends development of these materials emphasizing attractiveness in layout as well as in locating the destinations for promotional purposes.
700			_aSaavedra, Jessielyn Almanon ; _eAuthor.
700			_aGabrido, Jomalen Laude ; _eAuthor.
942			_2lcc _cT