000			01045nam a22001817a 4500
003			URS
005			20250915152628.0
008			250915b |||||||| |||| 00| 0 eng d
100			_aHarry, Ivy
245			_aThe Market Differentiation of Milk Tea Shops in Binangonan, Rizal | _cIvy Harry, Isumi DV. Nishigori, Noel Leandro A. Ojoy
260			_c2025
300			_axiv, 73 pages.
500			_aThesis
502			_bBachelor of Science in Business Administration Major in Marketing Management _cUniversity of Rizal System _d2025
520			_aThis study investigates the market differentiation strategies employed by milk tea shops in Binangonan, Rizal in response to the increasing competition within the local beverage industry. Anchored on Porter's Generic Strategies namely cost leadership, differentiation, and focus, the research aims to evaluate how these businesses position themselves in the market and how their strategies are perceived by both proprietors and consumers
700			_aSam Cedrick H. Calites _eAdviser
942			_2lcc _cT
999			_c86859 _d86857