000			01961nam a22001697a 4500
003			URS
005			20250924140907.0
008			250924b |||||||| |||| 00| 0 eng d
100			_aChavez, Jin Adril L.
245			_aPlay to earn?: Mobile gaming revenue of student gamers in University of Rizal System | _cJin Adril L. Chavez, Alexa Paula P. Lunas, Mhac Allen B. Oronan, Mc Ren Riley S. Picones
260			_c2025
300			_axii, 174 pages.
502			_aThesis _bBachelor of Science in Business Administration Major in Financial Management _cUniversity of Rizal System _d2025
520			_aThis study explores the revenue generation potential of mobile gaming among studentgamers at the University of Rizal System. It examines how students engage with mobile games not just for entertainment but as a potential source of income. The study also challenges common misconceptions that label mobile gaming solely as addictive and detrimental to academic and financial well-being. By using the application of the Acquisition, Retention, and Monetization (ARM) funnel, the research aims to understand how these strategies influence gaming behaviors and experiences. Data were collected from mobile gamer respondents through a questionnaire and analyzed using statistical methods such as frequency and percentage, weighted mean, one-way ANOVA, and qualitative method. The findings of this study address the gap in awareness regarding the potential for monetizing gaming activities among students. This research contributes to a broader understanding of mobile gaming's potential beyond leisure, offering insights into how students at the University of Rizal System can capitalize on gaming opportunities. Keywords: ARM Funnel (Acquisition, Retention, Monetization, Mobile Gaming, Student Gamers, Free-to-Play, Pay-to-Play, Play to Earn (PE), Student Gamers, Monetization Strategies, Revenue Generation
700			_aBilly M. Ines _eAdviser
942			_2lcc _cT
999			_c86918 _d86916