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100	1		_aFlorin, Bo, _eauthor
245		0	_aAdvertising and the Transformation of Screen Cultures
264			_bAmsterdam University Press _c2021
300			_a1 online resource (141 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490			_aFilm Culture in Transition
520			_aAdvertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
653			_aScreen Advertising, Sponsored Film, Non-Theatrical Film, Cinema Studies, Media Industry Studies
700	1		_aVonderau, Patrick
700	1		_aZimmermann, Yvonne
856			_uhttps://docs.google.com/spreadsheets/d/1yKIrdCPDAG_9c22mwoOIO2DOhtj65Wqa/edit?usp=sharing&ouid=106555315294820607512&rtpof=true&sd=true _yList of Curated E-Books
942			_cE-BOOK
999			_c91501 _d91498