000 00710nam a22002297a 4500
003 URS
005 20260413123600.0
008 260406b |||||||| |||| 00| 0 eng d
020 _a9781412961578
040 _cURS
050 _aHF 5414
_b.L5101 2011
100 _aLee, Nancy R.
245 _aSocial marketing :
_bInfluencing behaviors for good /
_cNancy R. Lee and Philip Kotler.
250 _a Fourth Edition.--
264 _aCalifornia :
_bSAGE Publications, Inc.,
_c©2011.
300 _axi, 502 pages :
_billustrations ;
_c23 cm.
504 _aIncludes bibliographical references.
650 _aSocial Marketing.
650 _aBehavior Modification.
700 _aKotler, Philip.
942 _2lcc
_cFR
999 _c99780
_d99777