000 00627nam a22002177a 4500
003 URS
005 20260414100642.0
008 260414b |||||||| |||| 00| 0 eng d
020 _a9781446259030
040 _cURS
050 _aHF 5415.123
_b.Eg13 2015
100 _a Egan, John
245 _aMarketing communications /
_cJohn Egan
264 _aCalifornia :
_bSAGE Publications Inc.,
_c©2015.
300 _a ix, 420 pages :
_b illustrations ;
_c 26 cm.
504 _a Includes bibliographical references.
650 _aCommunication in marketing.
650 _aMarketing.
650 _a Advertising.
942 _2lcc
_cFR
999 _c99820
_d99817