Content to commerce : engaging consumers across paid, owned and earned channels /
Savar, Avi, 1973-
Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar. -- - Hoboken, New Jersey : Wiley, [2013] ©2013 - xlvi, 242 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue.
9781118480182 (cloth) 111848018X (cloth)
2013001304
Social marketing.
Internet marketing.
HF5414 / .S378 2013
Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar. -- - Hoboken, New Jersey : Wiley, [2013] ©2013 - xlvi, 242 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue.
9781118480182 (cloth) 111848018X (cloth)
2013001304
Social marketing.
Internet marketing.
HF5414 / .S378 2013