Content to commerce : engaging consumers across paid, owned and earned channels / (Record no. 4874)

MARC details
000 -LEADER
fixed length control field 01437cam a2200349 i 4500
001 - CONTROL NUMBER
control field 17618079
003 - CONTROL NUMBER IDENTIFIER
control field URS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220117150937.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130208t20132013njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013001304
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118480182 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 111848018X (cloth)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency URS
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .S378 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Savar, Avi,
Dates associated with a name 1973-
245 10 - TITLE STATEMENT
Title Content to commerce : engaging consumers across paid, owned and earned channels /
Statement of responsibility, etc. Avi Savar. --
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice [2013]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2013
300 ## - PHYSICAL DESCRIPTION
Extent xlvi, 242 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Savar, Avi, 1973-
Title Content to commerce
Place, publisher, and date of publication Hoboken : Wiley, 2013
International Standard Book Number 9781118526460
Record control number (DLC) 2013005654
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Foreign Books
Holdings
Withdrawn status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Library of Congress Classification     Non-fiction Angono College Library Angono College Library General Stacks 11/19/2021     HF5414 S378 2013 URSANG-4277 11/19/2021 11/19/2021 Foreign Books
  Library of Congress Classification     Non-fiction Antipolo College Library Antipolo College Library On Display 03/21/2018 Donation   HF5414 .S378 2013 URSANT-04383 03/21/2018 03/21/2018 Foreign Books
  Library of Congress Classification       Binangonan College Library Binangonan College Library Filipiniana Section 06/07/2023     HF5414 .S28 2013 URSBIN-01656 02/08/2023 02/08/2023 Filipiniana
  Dewey Decimal Classification     Non-fiction Pililla College Library Pililla College Library General Stacks 09/01/2016 Donation   658.8/72 Sa9c 2013 URSPIL-5797 07/24/2018 09/01/2016 Foreign Books
  Library of Congress Classification     Non-fiction Tanay College Library Tanay College Library General Stacks 10/26/2016 Donation   HF5414 .Sa934 2013 URSTAN-N2367 10/26/2016 10/26/2016 Reserved Books

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