Brand positioning
Kostelijk, Erik
Brand positioning connecting marketing strategy and communications Erik Kostelijk and Karel Jan Alsem - London Routledge 2020 - vii, 254 pages
Includes bibliographical references and indexes.
978-0-367-25019-5
Branding (Marketing)
Strategic planning.
HF 5415.1255 / K67 2020
Brand positioning connecting marketing strategy and communications Erik Kostelijk and Karel Jan Alsem - London Routledge 2020 - vii, 254 pages
Includes bibliographical references and indexes.
978-0-367-25019-5
Branding (Marketing)
Strategic planning.
HF 5415.1255 / K67 2020