Brand positioning (Record no. 58119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519153432.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-367-25019-5 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | URS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | K67 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1406 |
| Personal name | Kostelijk, Erik |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning |
| Remainder of title | connecting marketing strategy and communications |
| Statement of responsibility, etc | Erik Kostelijk and Karel Jan Alsem |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 254 pages |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1407 |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 194 |
| Topical term or geographic name as entry element | Strategic planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1408 |
| Personal name | Alsem, Karel Jan |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Foreign Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | 05/19/2022 | HF 5415.1255 K67 2020 | URSBIN-2834 | 05/19/2022 | 05/19/2022 | Foreign Books |