Promotion Management and Marketing Communications
Shimp, Terence A.
Promotion Management and Marketing Communications Terence A. Shimp - Chicago Dryden Press 1990. - xxi, 669pages 23cm.
Includes bibliographical references and index
0030266432
/ 658.8'2 S6 1990
Promotion Management and Marketing Communications Terence A. Shimp - Chicago Dryden Press 1990. - xxi, 669pages 23cm.
Includes bibliographical references and index
0030266432
/ 658.8'2 S6 1990