Promotion Management and Marketing Communications (Record no. 7272)
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000 -LEADER | |
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fixed length control field | 00660nam a22002177i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | URS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220114152702.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170502b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0030266432 |
040 ## - CATALOGING SOURCE | |
Description conventions | rda |
Transcribing agency | URSP-College Library |
Language of cataloging | eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Item number | 658.8'2 S6 1990 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
245 ## - TITLE STATEMENT | |
Title | Promotion Management and Marketing Communications |
Statement of responsibility, etc. | Terence A. Shimp |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Chicago |
Name of producer, publisher, distributor, manufacturer | Dryden Press |
Date of production, publication, distribution, manufacture, or copyright notice | 1990. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 669pages |
Dimensions | 23cm. |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Foreign Books |
Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Non-fiction | Pililla College Library | Pililla College Library | General Stacks | 05/02/2017 | 658.8'2 S6 1990 | URSPIL-2171 | 07/25/2018 | 1 | 05/02/2017 | Foreign Books |